A self-paced video course that takes you from scattered growth knowledge to a complete system you can actually use at your job — learn anytime, on your schedule.
Frameworks used by growth teams at
The problem
There's no university degree for product growth. No structured curriculum. No single place that teaches you everything — from retention to engagement to activation.
Programs like Reforge charge thousands per year and are locked behind corporate sponsorships. Most individuals can't afford access.
You're piecing it together from blog posts, podcasts, YouTube videos, Twitter threads, and Lenny's Newsletter. No structure, no system.
MBA programs don't teach product-led growth. There's no degree, no certification, no structured path from zero to competent.
Without a framework, you're running experiments blind. Every mistake costs weeks of engineering time and lost users.
GrowPMM changes that.
One structured, affordable, self-paced video course that gives you everything — the frameworks, the system, and the templates — that you can complete on your own schedule.
10 in-depth video lessons across 5 modules. Watch 3 of them right now — for free — to see exactly what you're getting.
10
Lessons
5
Modules
4h+
Of video
3
Free previews
Module 1 · 2 lessons
The mental model behind every great growth team
How Facebook invented the growth team in 2007 — and the 3 eras of risk (technical, product, distribution) that explain why growth is now the #1 cause of failure.
The 4 fundamental shifts in distribution, channel lifecycle, attention, and incentives — and why isolated tactics no longer work. You need a system.
Module 2 · 2 lessons
The single metric every growth team optimizes for
Why retention is the output, not the input — and the 3 reasons (acquisition loops, LTV, monetization) it drives every other metric.
Lesson 04 · Locked
The 3 failure modes most teams hit — and a worksheet to define the right retention metric for your product's natural frequency.
Unlock with full courseModule 3 · 2 lessons
Engineering the loops that bring users back
Lesson 05 · Locked
Trigger → Action → Reward. How Slack, Jira, Quora, and Pepsodent built habit loops — and how to map yours.
Unlock with full courseLesson 06 · Locked
When the organic trigger isn't frequent enough — the 5 trigger types, 8 channels, and how Pinterest, Zoom & Uber engineer engagement.
Unlock with full courseModule 4 · 2 lessons
Closing the gap between signup and habit
Lesson 07 · Locked
Setup → Aha → Habit. Why activation ends at habit, not signup — with examples from Pinterest, HubSpot, SurveyMonkey & Facebook.
Unlock with full courseLesson 08 · Locked
The 4 components of a high-converting onboarding: core action, warm start, friction removal, and signal moments. With product teardowns.
Unlock with full courseModule 5 · 2 lessons
Bringing dormant users back the right way
Lesson 09 · Locked
The resurrection trap — why most teams over-invest. How to segment dormant users (involuntary vs. voluntary) and decide when reactivation is actually worth it.
Unlock with full courseLesson 10 · Locked
The 5-step framework: Why → Message → Timing → Channel → Reactivation. Plus a course-wide recap that ties retention, engagement, activation & resurrection into one system.
Unlock with full courseUnlock the full curriculum, every template, and lifetime access for a one-time payment.
Unlock the full courseHow it works
A self-paced experience designed around doing — bite-sized lessons, real frameworks, and templates you can apply immediately.
10 in-depth video lessons (20–28 min each) you can watch anytime, anywhere. Pause, rewind, and rewatch as many times as you need.
No fixed schedule, no live calls to attend. Finish in a weekend or take a few months — it's entirely up to you.
Proven frameworks from Facebook, Airbnb, Pinterest, and more — adapted so you can apply them at your company.
You'll walk away with a complete, presentable growth plan: retention model, engagement loops, activation map, and resurrection playbook.
Who it's for
Who need to own growth metrics and build retention into their product roadmap.
Looking for a structured framework instead of piecemeal blog posts and podcasts.
Who know their product is good but can't crack sustainable distribution.
Transitioning from campaign-driven to product-led growth strategies.
Get instant access to all 10 video lessons, templates, and frameworks. Learn on your schedule, keep them forever.
30-day money-back guarantee · Lifetime access included