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GrowPMMBook a call →

Get more signups and pipeline from the features you already ship.

AI made your team ship faster than ever. I build your launch function and run your launches, so every release gets heard.

Book an intro call
12features shipped this quarter

Your product team hit ship.

3actually launched

The other nine went out with a changelog note.

The slow death of an unlaunched feature.

Day 10%
Feature ships
One changelog note. One social post. Silence.
Day 3−22%
Customers miss it
They didn't log in that day. They still don't know it exists.
Day 7−41%
Sales hears it on a call
From a customer. Not from you. Awkward.
Day 14−68%
Prospects never see it
Nothing hit their inbox. It's not in a single deck.
Day 30−100%
Competitor tells the market
Weaker feature. Louder launch. They get the credit.

Every skipped launch is a feature your team paid to build and your market never got to hear about. Multiply that by everything you'll ship this quarter.

GrowPMM runs your launches so your team can keep building.

Your product team is busy building, and AI only made them faster. Launching well takes time they don't have. So we do it for you. We run the whole launch while your team stays on the product. Here's everything you get.

01 of 06

The launch audit

  • A teardown of your last 90 days of releases

    You see exactly where launches break down, who never got told, and what each miss cost you.

  • Interviews with product, marketing, and sales

    The gaps between teams surface in week one, while they're still cheap to fix.

  • A short report with fixes ranked by impact

    You know what to change first, even if we stop here.

Already have a PMM team? This works even better with one.

A PMM can lead 2 to 3 major launches a quarter. Your product team ships 10+. I close the gap so your PMMs stay on the launches that move revenue.

One PMM alone, one quarter

3 real launches. 9 slip into changelog notes.

With the system in place

10 tiered launches. Every release gets the push it deserves.

Your PMM team
Revenue-driving launches, big bets, brand narrative
Me
Tier 2 launches, enablement kits, launch ops, coaching
Your product team
Ships without waiting on marketing capacity

For SaaS teams that ship faster than they launch.

This is for you if

  • You ship every week or two
  • Your product team is ahead of your marketing
  • You have a small PMM team stretched thin
  • A founder is running launches between everything else

Skip this if

  • You launch once a year
  • You only want someone to schedule social posts
Akshay Karwal, product launch consultant

Hi, I'm Akshay. Launches are kind of my thing.

I've launched 40+ B2B SaaS products, built and led product marketing teams from scratch, and spent 10 years making sure great features don't die quietly.

Book a callLinkedIn ↗

One client. One launch. Full attention.

No account juggling

I don't split my week across five clients. When I work with you, your launch is the only one.

Strategy and execution together

The same person who sizes the launch also writes the messaging and trains sales. No handoffs.

A system, not a one-off

We run your launch, then you keep the tier system, templates, and checklist for everything after.

Built around your product

Not a playbook copy-paste. The messaging, tiers, and enablement fit your buyers and your roadmap.

Prefer to learn it yourself? The GrowPMM course is also here.

Sixteen areas of product marketing as sixteen playbooks. Read them in order, or reach for the one that matches this week's problem.

Explore the course →

Common questions.

No. Most releases are Tier 3, and a changelog note is enough. The tier system exists so you save the big push for the things that deserve it. If you treat every release like a huge event, customers tune out.

Your next release is already on the way.

You can launch it the way you launched the last one. Or book a call, and leave with at least one thing to do differently.

Book an intro call